The Service Flag and Label Button.
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Certified Manufacturers to purchase your service flag.
DoD Instruction 1348.33-M
Manual of Military Decorations & Awards
Page 88, CHAPTER 10
C10.3. SERVICE FLAG
AND LAPEL BUTTON
For this section, the following definitions apply:
C10.3.1.1. Members of the Immediate Family.
Includes wife, husband, mother, father, stepmother, stepfather, parent
through adoption, foster parents who stand or stood in loco parentis,
children, stepchildren, children through adoption, brothers, sisters, half
brothers, and half sisters of a member of the Armed Forces of the United
C10.3.1.2. Organization. Includes those group organizations such as
churches, schools, colleges, fraternities, sororities, societies, and
places of business with which the member of the Armed Forces of the United
States was or is associated.
C10.3.2.1. The Service flag authorized by Section 176, title 36, U.S.C.
(reference (vv)) may be displayed in a window of the place of residence of
persons who are members of the immediate family of Service members serving
in the Armed Forces of the United States during any period of war or
hostilities in which the Armed Forces of the United States may be engaged,
for the duration of such period of war or hostilities.
Service flag may be displayed by an organization to honor the members of
that organization serving in the Armed Forces of the United States
during any period of war or hostilities in which the Armed Forces of the
United States may be engaged, for the duration of such period of war or
Service Lapel Button authorized by 10 U.S.C. 1123 (reference (n)) may be
worn by members of the immediate family of Service members serving in
the Armed Forces of the United States during any period of war or
hostilities in which the Armed Forces of the United States may be
engaged, for the duration of such period of war or hostilities.
Delegation of Authority. The Secretary of the Army is hereby
designated to act as the Executive Agent of the Secretary of Defense for
granting certificates of authority for the manufacture and sale of
Service flags and Service Lapel Buttons conforming to the approved
design described herein; providing appropriate design instructions to
manufacturers; and administering the provisions of 36 U.S.C. 181
(reference (ww)), under which any person, firm, or corporation who
manufactures such Service flag or Service Lapel Button without having
first obtained such a certificate of authority, or otherwise violates
reference (ww), shall, on conviction thereof, be fined not more than
C10.3.4.1. A design
for the Service flag is approved, as follows:
C10.3.4.1.1. Flag for Immediate Family. On a white rectangular
field a blue star or stars within a red border.
The number of blue stars shall correspond to the number of Service
members from the "immediate family" who are symbolized on the flag.
C10.3.4.1.1.2. The flag horizontally displayed shall have the stars
arranged in a horizontal line or lines with one point of each star up
The flag described in paragraphs C10.3.4.1.1.1. and C10.3.4.1.1.2.,
above, may be displayed vertically (Figure
C10.3.4.1.1.4. If the Service member symbolized is killed or dies
while serving, from causes other than dishonorable, the star
representing that individual shall have superimposed thereon a gold
star of smaller size so that the blue forms a border. When the flag is
suspended, as against a wall, the gold star shall be to the right of,
or above, the blue star (Figure C10.F1.).
Flag for Organizations. The flag for organizations shall correspond
to that described for an immediate family in paragraphs C10.3.4.1.1.1.
through C10.3.4.1.1.4., above, subject to the following additional
C10.3.4.1.2.1. Instead of using a separate star for each Service
member, one star may be used with the number of Service members
indicated by Arabic numerals, which shall appear below the star.
C10.3.4.1.2.2. If any Service members are deceased, as determined
under the circumstances cited in paragraph C10.3.4.1.1.4., above, a
gold star shall be placed nearest the staff, or above the blue star in
the case of a flag used in a vertical display (Figure
C10.F1.). Below that star shall be the Arabic numerals.
C10.3.4.1.2.3. The gold stars in both cases shall be smaller than the
blue stars so that the blue shall form a border. The numerals in all
cases shall be in blue.
C10.3.4.1.3. Color and Relative Proportions. The shades of colors used
in the flag and the relative proportions shall be in accordance with
manufacturing instructions furnished to licensed manufacturers by the
Department of the Army.
C10.3.2.2. Service Lapel Button. The Service Lapel Button shall
be a blue star on a white rectangular field within a red border, 3/16
inch x 3/8 inch in over-all size (Figure
C10.F1.) The shades of colors and the detailed dimensions shall be
in accordance with manufacturing instructions furnished to licensed
manufacturers by the Department of the Army.
C10.3.5. Display of
the Service Flag
Service flag shall be treated with dignity and respect. When displayed
with the flag of the United States, the Service flag shall be of
approximately equal size, but never larger than the flag of the United
States. The flag of the United States shall occupy the position of honor.
C10.3.5.2. When the
Service flag is displayed other than by being flown from a staff, it shall
be suspended either horizontally or vertically.
C10.3.5.3. Users are
cautioned against the use of the Service flag for advertising purposes. It
shall not be embroidered on such articles as cushions, handkerchiefs;
etc., printed, or otherwise impressed on paper napkins or boxes or
anything that is designed for temporary use and discarded; or used as any
portion of a costume or athletic uniform. Advertising signs shall not be
fastened to a staff or halyard from which the Service flag is flown.
cautions against the improper use of the Service flag, users should be
guided generally by Section 176 of title 36, U.S.C. (reference (vv)),
which apply to the flag of the United States of America.
C10.3.6. Wearing of
the Service Lapel Button
C10.3.6.1. The blue
star of the Service lapel button worn by members of the immediate family
shall signify that one or more Service members are serving in the Armed
Forces of the United States under the conditions specified in paragraph
Multiple blue stars are not authorized. C10.3.6.2. A person eligible to
wear the Gold Star Lapel Button, section C10.2., above, may wear the
Service lapel button in conjunction therewith, if that person is also
entitled to wear the Service Lapel Button under paragraph C10.3.2.3.,
above. A gold star is not authorized as part of the Service Lapel Button.
desiring to enter into the manufacture and sale of the Service flag or the
Service Lapel Button should address applications to the Director, The
Institute of Heraldry, 9325 Gunston Road, Suite 112, Fort Belvoir, VA
certificate of authority to manufacture and sell the Service flag or the
Service Lapel Button shall be granted only on agreement in writing by the
applicant that he or she shall not deviate in the manufacture or sale of
the approved official Service flag or Service Lapel Button, as described
in this chapter. The certificate of authority shall refer to Section 181
of title 36, U.S.C. (reference (ww)).
and instructions for the Service flag and the Service Lapel Button shall
be provided to manufacturers with the issuance of their certificates of
C10.3.8. Purchase of
Service Flag and Service Lapel Button. Service flags and Service Lapel
Buttons must be procured from commercial sources. The Government does not
have authority to manufacture, issue, or sell Service flags or Service Lapel
C10.F1. Service Flag for Immediate Family and Organizations
CERTIFIED MANUFACTURERS FOR SERVICE
FLAGS AND LAPEL BUTTONS
3205 Pine Lane
Carson City, Nevada 89706
David & Diana Smith
Annin and Company
1 Annin Drive
Roseland, New Jersey 07068
Graig L. Cropper
Post Office Box 970032
Orem, Utah 84097-0032
Richard R. Gideon
520 Oxford Boulevard
Pittsburgh, Pennsylvania 15243-1563
324 East 32d Street
Buena Vista, Virginia 24416
Gateway Seed Company
510 Bittner Street
St. Louis, Missouri 63147
4860-C Kit Carson Drive
Fort Carson, Colorado 80913-3415
Colors of the USA,
1709 24th Avenue
Menominee, Michigan 49858
Flag Company, Incorporated
100 South Quaker Lane
Alexandria, Virginia 22314
10845 McKinley Highway
Osceola, Indiana 46561-1697
order cat. # 72982 or
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